Setting up a conversion point in Samhub is easy if you use the URL parameters, just add a conversion point, define it and click "Create".
Conversion points are a great way to get to know your audience. It will tell you who is more likely to buy from you, who is more likely to convert and which segments buys the most from you.
In the Marketing Analytics view click the "+" in the "Conversion points" window:
This will open up a modal window:
In this view there are 6 steps to configure the conversion point:
- Give the conversion point a name, one that clearly defines what the conversion is. Example: Started a purchase, Finished conversion, Checkout completed.
- In the configuration click "Add condition":
- In the "Parameter" drop down select "Page URL":
- As a condition select the one that applies to the rule you want to create, they mean different things and they are different in how broadly they are applied.
- EQUALS. The most exact and narrow condition is "Equals", this means that the exact condition needs to be fulfilled in order to count as a conversion. Example: EXACT: https://samhub.io/registration/login/completed/thank-you, with this definition the only conversion that would count would be this exact URL.
- STARTS WITH/ENDS WITH. This is a broader definition, meaning that anything that starts with or ends with what you input will count as a conversion, but it needs to start with or end with the exact definition. Example: ENDS WITH: completed/thank-you. For this condition both https://samhub.io/registration/login/completed/thank-you and https://samhub.io/login/completed/thank-you would count as a conversion.
- CONTAINS. This is a broad definition that can be widely applied to a conversion. It might be useful in the case that a conversion might be done from a product URL or a dynamic payment URL. Example: CONTAINS: thank-you. For this condition https://samhub.io/registration/login/completed/thank-you and https://samhub.io/purchase/completed/thank-you would qualify as a conversion.
- In the value you input the condition that needs to be met: https://samhub.io/registration/login/completed/thank-you, /completed/thank-you or just thank-you.
- Click "Create" to finalise the creation of the conversion point:
Your plan might have limitations on how many conversion points you can create. When you exceed your limit you will be required to upgrade your plan.