Outdoor advertising
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      3. Outdoor advertising

      What ad formats do I need for my Outdoor/Digital Out Of Home (DOOH) advertising?

      Digital outdoor advertising comes in many different networks, so you need to have the right format for each network in order to get as broad exposure as possible

      General guidelines to maximize your reach:

      • Resolution: 1080x1920
      • Format: jpg/png or mp4
      • Image size: <6MB
      • Video size: <15MB
      • Spot Length: 5s
      • Frame rate: 25/30 fps
      •  Bitrate: Max 20 000 kb/s
      • Code: h.264

      The below ad formats are recommended per ad network:

      Network Venues Image Video

      Clear Channel

      Sweden: over 1 300 screens

      Norway: over 850 screens

      Finland: over 800 screens
      Metros
      Malls
      Escalators
      Big screens
      Streets
      Shopping
      Airports
      Roadside
      Format: jpg/png
      Resolution:
      Portrait: 1080x1920, Landscape: 1920x1080
      Escalators: 720x1280
      Spectacular: 2880 x 648, 624 x 1104
      Size: Image <6MB
      Spot Length: 5s
      Audio: No
      Format: .mp4 or .mov
      Resolution:
      Portrait 1080x1920
      Landscape: 1920x1080
      Escalators: 720x1280
      Size: Image <6MB, VIdeo <15MB
      Spot Length: 5s
      Audio: No
      Frame rate: 25/30 fps
      Bitrate: Max 20 000 kb/s
      Code: h.264

      JCDecaux

      Norway: ca 500 screens

      Finland: ca 500 screens

      		 Transit
      Malls
      Streets

      Format: mp4 without motion

      Resolution: 
      1920x1080 (16:9)

      Size: Max 5MB

      Spot length: 10s

      Audio: No
      Framerate: 25 fps
      Bitrate: Max 20 000 kb/s

      Format: mp4

      Resolution: 
      1920x1080 (16:9)

      Size: Max 5MB

      Spot length: 10s

      Audio: No
      Frame rate: 25 fps
      Bitrate: Max 20 000 kb/s

      Ocean Outdoor

      Sweden: 790
      Denmark: 544
      Norway: 82

      		 Transit
      Malls
      Train stations

      Format: jpg

      Resolution:
      1080x1920 (9:16), 1920x1080 (16:9)

      Size: Max 5MB

      Spot length: 5s

      Format: mp4 (recommended), mov

      Resolution:
      1080x1920 (9:16), 1920x1080 (16:9)

      Size: Max 5MB

      Spot length: 5s

      Audio: No
      Frame rate: 25 fps
      Bitrate: Max 20 000 kb/s
      TVM (Sweden)
      Bars & Restaurants
      Format: jpg/png
      Resolution: Portrait 1080x1920
      Size: Image <6MB
      Spot Length: 15s
      Frequency: 12x per hour
      Audio: No
      		  

      Examples

      Clear Channel

      TVM

      Screenshot 2024-01-04 at 10-15-12-png

      JCDecaux

      Ocean Outdoor

      If you're interested in learning more about DOOH-advertising, or want to launch a campaign - click here