Native advertising
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      1. Samhub Knowledge Base
      2. Marketing
      3. Native advertising

      What ad formats do I need for Native Click Ads (PPC)?

      Native ads are by design supposed to look and feel editorial so they consist of an image, headline and text body + a link to your landing page

      How to succeed:

      1. Make sure you have a great landing page for your potential customers. With this type of ads the customers expect a rewarding reading experience, and as a part of this reading experience you should have clear call to actions. BUT. It is important that the calls to action does not take over the reading experience.
      2. Minimize the number of clicks needed to access the landing page. For every click you will lose a large share of visitors and potential customers.
      3. Try a few different ads. Use different headlines, descriptions and images to optimise your ads. Make sure that the content of the ads really reflects the content on the landing page. If your ads say one thing and your landing page contains something else, your users will bounce and you will not get a good ROI.
      4. Use the right optimisation strategies. There are a few options:
        1. Mosaic Lifestyles targeting: focus on the right audience for your brand, those that are more likely to convert.
        2. AI-powered context optimisation or select the right context for you (if you know your customers well enough).
        3. Optimise on clicks, reading time or conversions, the two latter requires a script on your site but we can deploy this for you.
      5. Evaluate over time, monitor the ads performance to ensure that they work 100%. A good thing is that THIS is included in the SAM service :)

      Ad format: NATIVE ADS GUIDELINES FOR CLICK ADS

      Mosaic Targeting Contextual Targeting
      Ad format example

      Brand name Max 30 characters Max 40 characters
      Image requirements
      • Recommended dimensions for image: 890x500px (max. 10 MB)
      • Format: PNG or JPG.
      • Our software will crop the image depending on each placements dimensions. We use face recognition in order to crop in the best possible way. 
      • Editorial and portrait images get the best interactions.
      • We do not allow for images that contain text or logotypes.
      • Recommended dimensions for image: 1200x627px (max. 10 MB)
      • Format: PNG or JPG.
      • Our software will crop the image depending on each placements dimensions. We use face recognition in order to crop in the best possible way. 
      • Editorial and portrait images get the best interactions.
      • We do not allow for images that contain text or logotypes.
      Headline specification
      • Max 50 characters
      • Our recommendation is that the headline is no more than 30-40 characters.
      • Do not use period in the headlines.
      • No special characters are allowed in the headlines.
      • Max 115 characters
      • Our recommendation is that the headline is no more than 40-60 characters.
      • Do not use period in the headlines.
      • No special characters are allowed in the headlines.
      Preamble specification
      • Max length for the preamble is 100 characters including spaces. Our recommendation is however that the preamble is no longer than 80 characters. 
      • The length of the preamble text will be adjusted based on the website configuration. This means that longer preambles might get cut and show (…) on some websites.
      • Max length for the preamble is 125 characters including spaces. Our recommendation is however that the preamble is no longer than 80 characters. 
      • The length of the preamble text will be adjusted based on the website configuration. This means that longer preambles might get cut and show (…) on some websites.

       

      If you're interested in learning more about click-advertising, or want to launch a campaign - Click here