Display Advertising
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      1. Samhub Knowledge Base
      2. Marketing
      3. Display Advertising

      What ad formats should I use for Display Advertising?

      As Display Advertising is done programmatically through Samhub, more ad formats are better to get as broad exposure on as many websites as possible

      The following display ad formats are recommended per market:

      Market Panorama Widescreen Mobile
      Sweden 980x240
      980x360
      980x600      		 250x360
      250x600
      300x250
      300x480
      300x600      		 320x320
      320x480
      Denmark 930x180
      930x600
      728x90      		 160x600
      300x250
      300x480
      300x600      		 300x250
      320x320
      320x480
      Norway 980x120
      980x240
      980x300
      980x600      		 180x500
      250x360
      250x600      		 320x480
      320x250
      300x250
      Finland 980x120
      980x240
      980x400
      980x600      		 160x600
      250x360
      250x600      		 300x250
      320x320
      320x480

      If you want to keep your ads updated frequently it is good to work with dynamic HTML-banners that you can update easily and lower your production costs. Contact us to learn more: hello@samhub.io

      General weight & file guidelines

      The general guideline is that the ad should be below 300kB in JPG, GIF or PNG file format. But as the weight affects how fast it loads, lighter is always better. See below recommendations:

      Format (JPG, PNG or GIF) Weight recommendation
      250x360, 300x250, 320x320, 728x90, 300x250, 980x120, 180x500, 320x250 50-75kB
      250x600, 300x480, 320x480, 980x240, 930x180, 160x600, 980x300, 160x600 75-150kB
      980x360, 980x600, 300x600, 930x600, 250x600, 980x400 150-200kB

      DISPLAY ADS: CREATIVE INSPIRATION

      When you create your Display ads there are a few things you should think about:

      1. Make sure that your logotype is clearly visible - in this case BIGGER really is BETTER. Preferably to the left in the ads as users read from left to right.
      2. Make sure the image quality is high. BUT ensure that the max weight is not exceeded for the ad. See recommendations for ad weights above.
      3. Have a clear message in the ad that is crisp and interesting.
      4. Use a maximum of two transitions or animations in the ad, more than that and it risks never being seen anyways. This way you can save weight and focus on good quality images instead.
      5. Link to a relevant landing page for the ad. Make sure that the user ands up on a page that is relevant and make sense based on the ad message.
      6. If you advertise programmatically then more ad formats = BETTER. You will be able to be visible on more sites and buy your ads cheaper.
      7. Update your ads if you advertise on a always on basis. Preferably every month, at least every other month.

      General communicative suggestions

      • Big logo - the most important thing.
      • Smiling people draws the attention of the users.
      • You will get a better effect if image and text interact and builds the message together in an “unspoken” way. Think like the message “Think BIG” and an image of a small child, or “Breath in and relax” and an image of a person crammed in a corner of a crowd. 
      • Use crisp and clear messages that can stick with a single glance. 
      • Make sure the ads align with your graphical profile.

      Some great examples here: