Video advertising
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      3. Video advertising

      What is the ad format for Video Advertising?

      Video ad formats vary from site to site and network to network, this means that you need to have the right format for each site or network, see our complete guide here

      General guidelines

      • No black start or end images
      • The lighter the material the faster it loads and the better user experience
      • No files can be bigger than 16 MB, preferbly smaller than 5 MB

      Above specifications ensures a wide distribution in many channels and networks. The following video-networks have special requirements: TV4, NENT Group, Smartclip, Premium Video Alliance, Schibsted, Bonnier, PlayAd. If these publishers are of interest please contact us for specifications. 

      Specifications

      Video - site  Audio  File  Other
       Resolution: 1280x720

       Perspective: 16:9
       Codec: H.264
       Frame rate: 24-30 fps
       Bit rate: 1500-2000 kbps
       Length: 15, 20 or 30 sek.

       Codec: AAC
       Samle rate: 48 kHz
       Bit rate: 128-320 kbps

       Weight: max 8 Mb
       Type: MP4 el. MOV

      		  

       BS1770 integrated  loudness:
       Between -24 and -22 LUFS
       Max audio true peak: -1.0 dBTP
       Video - CTV  Audio  File  Other
      Resolution: 1920x1080

       Perspective: 16:9
       Codec: H.264
       Frame rate: 24-30 fps
       Bit rate: 1500-2000 kbps
       Length: max 20 sec.

      		 Codec: AAC
       Samle rate: 48 kHz
       Bit rate: 128-320 kbps      		 Weight: max 8 Mb
       Type: MP4      		  BS1770 integrated  loudness:
       Between -24 and -22 LUFS
       Max audio true peak: -1.0 dBTP

       

      If you're interested in learning more about video-advertising, or want to launch a campaign - Click here